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5to8 Design, Design firm of Chris Fernandez

about 5to8

5to8 is a creative agency founded by Chris Fernandez in an effort to offer focused & nimble creative solutions. Building on his years of creative experience spanning multiple disciplines; 5to8 connects with various other creatives & developers to offer boutique solutions to suit your needs.

5to8's philosophy centers on balanced design & thorough evaluation to ensure your entire creative solution is solid, from the ground up.

We encourage you to browse the work, from professional to personal, then reach out through the contact form or directly at chris@5to8design.net.

clients

GSI Commerce, NFL Shop, NBA Store, Sports Authority, Glaxo Smith Kline (GSK), Washington Wizards, King of Prussia, HBO Store, Lehigh Valley Mall, United Way of Southeastern Pennsylvania

contact 5to8

resume

Experience: Independent Contractor (2005 – Present)

• Lorel Marketing – King of Prussia, PA (8/2008-Present)

-Full time position as the senior designer in a brand agency. Brought in to the company to help shape the direction of the interactive department. Helped turn around the delivery time through revamping the work flow and organization as well as adding new design & technical capabilities for the department. Heavy use of Flash, Photoshop and Illustrator.

• AAAA Competition (Winning Group) - Philadelphia, PA (1/2009-4/2009)

-Initiated by the American Association of Advertising Agencies (AAAA) for its annual sponsorship of the Institute for Advanced Advertising Studies (IAAS) program. It is a nationally recognized program gathering the best young talent to form 4 start-up agencies charged with solving a problem for a real world client, in my case the United Way of Southeastern Pennsylvania (UWSEPA). Over 3 months, we developed a campaign to revitalize UWSEPA from initial research and statistics to strategy and PR and finally to tactics and creative. At the end of the process after all teams presented, we were recognized as the winning team. Going forward, our team will be consulted by UWSEPA to implement our strategy in the coming year.

• GSI Interactive – King of Prussia, PA (12/2007-8/2008) - Consultant (10/2008-Present)

-Full time position as a designer in an agency environment. Dealing with numerous high profile clients (NBA, MLB, Dick’s Sporting, PBS, etc) on a daily basis. Primary responsibilities include site advertisement design and rotations, flash development and brand definition. Regularly act as an instructor during weekly internal ActionScript meetings. Turned around the Small Projects vertical through prompt delivery and increased quality. Heavy use of Flash, Photoshop and Illustrator.

• Washington Wizards - NBA, Washington DC (10/2007-11/2007)

-Freelance position to design Washington Wizards’ new interactive cheerleading page. Developed in Flash with interactive galleries, news, video and multimedia downloads.

• eCity Interactive, Philadelphia, PA (8/2007, 9/2007, 10/2007)

-Character design and animation using Flash, Photoshop and Illustrator for GSK ‘e-blast’ congratulatory e-mail. Received ahead of schedule and have been congratulated directly by members of the company. Continual work required for successive iterations.

• P&O Cruises, Southampton, England (10/2006-3/2007)

-Extended contract requiring autonomous decision making in a designer/developer role. Worked to combine Flash and HTML/CSS/JavaScript to an outstanding and professional site for their newest cruise ship, Ventura. The Final project has been featured in best-selling UK creative art magazine, Computer Arts (issue 134).

• Client First Sports Agency, Bidborough, England (9/2006, 4/2007)

-Logo and web design for sports agency using Illustrator, Photoshop and Flash. Brought business cards and letterheads to print while developing Flash website for the company.

• a suit that fits, London, England (10/2006-11/2006)

-Freelance Flash Designer/Developer working to create dynamic interactive measuring guide for bespoke suit company. Built and coded in Flash with light PHP to submit information to the server to be processed.

• CrowdConnect Group, Princeton, NJ (8/2006-9/2006)

-Freelance Designer responsible for developing a simple Flash presentation for a youth club encouraging science. Presentation used simple navigation and used to inform potential members.

• eCity Interactive, Philadelphia, PA (6/2006-7/2006)

-Freelance Designer for PBS Kid’s Show “Good Night Sprouts” website. Assisted in further development and animation on the finished site.

• eCity Interactive, Philadelphia, PA (10/2005)

-Freelance Animator for IPS Pharmaceutical Convention Presentation.

• eCity Interactive, Philadelphia, PA (3/2005-9/2005)

-6 month Internship as Junior Multimedia Designer - Tackled large scale projects independently and in collaboration w/ co-workers. - Contributed during various project proposals and presentations. - Worked on projects for major companies such as GSK, Nextel, Comcast & And1.

Education:

Drexel University College of Media Arts & Design, Philadelphia, PA
Bachelor of Science Degree in Digital Media, Graduated - June 2006
Cumulative GPA: 3.71

Applications:

• Adobe Photoshop
• Adobe Flash
• Adobe Illustrator
• Adobe Dreamweaver
• Adobe Image Ready
• Adobe Fireworks
• Adobe After Effects
• Alias Maya Unlimited
• Discreet 3d Studio Max
• HTML/CSS/PHP/JavaScript
• Corel Painter
• Microsoft Office